Lessons in Anti-Fragility: Thriving in Adversity

Portrait of Naeem Parvez

NAEEM PARVEZ

Guests

Hasan Fadlallah

Hasan is a highly accomplished serial entrepreneur who started his first successful business venture at the age of 17. In 2006, he founded Brand Lounge, a homegrown company in Dubai and Riyadh. Brand Lounge has grown under his leadership to become a highly regarded and award- winning brand consultancy known for its strategic approach to brand building by creating differentiated brands that align with business goals and maximize value.

Portrait of Naeem Parvez

Naeem Parvez

Naeem Parvez is the Co-founder of Digitalina. After spending a decade in the corporate world, he started his entrepreneurial journey in 2020, and started this podcast as a way to borrow the best advice from inspirational business owners around him.

Becoming successful doesn’t just “happen.” 👀

There’s always forces moving against you that are outside your control. That’s what Hasan faced – just two years into his business journey, the 2008 financial crisis came knocking on his door. He was young, had a family to support and had left the corporate world behind – but opportunities were running dry. 🤷

Today, Hasan Fadlallah runs an award winning brand agency (Brand Lounge), launched a socially-driven incubator (Fullmoon Experiments), started an F&B venture (Against All Odds) and serves on the Board of Trout & Partners. If you knew Hasan in 2008, you would know that he’d be able to pull it off, solely because of the principles he lives by. 🙌

To get here, Hasan had to counter the external forces with those of his own – resilience, determination, and a dogged desire to improve his circumstances. The man doesn’t give up! When most of us are scrambling for the fastest fix, Hasan uses his setbacks as an opportunity for reflection and introspection, and gets stronger with every crisis. 💪

If you want to know how he has created this anti-fragility in his business, you will want to listen to this episode from the EO Series of the My First Business Podcast. Here are some highlights from my conversation with Hasan:

🐥 His mini-business in his teenager years
💸 The importance of cash-flow in times of crisis
📈 Joy of meeting targets and building relationships
⚪ Impact of brand strategy and positioning in business (and why no one cares about your logo)
💼 The differences between an entrepreneur and a CEO
📉 Facing risks in starting Brand Lounge
🧑‍🤝‍🧑 Building a team, that ends up building your business (you’re not alone)
↪️ Pivoting the business model
💲Understanding value-based pricing and evolving pricing philosophy
👂The value of experience sharing with other entrepreneurs
🥤Landing Red Bull as a client and the importance of ethical behavior

…and so much more!

If you’re in the place of uncertainty in your business, I do suggest hanging out with Hasan for the next hour or so, by listening to my latest episode of the EO series, on the My First Business Podcast.

Where to find the podcast:
▶️ ⁠⁠YouTube⁠⁠
🎙 ⁠⁠Spotify⁠⁠
🎙 ⁠⁠Apple Podcasts⁠⁠
🎙 ⁠⁠Google Podcast⁠⁠

Where to find Hasan:
💼 ⁠⁠LinkedIn⁠
📸 ⁠⁠⁠⁠Instagram⁠⁠⁠⁠
💼 ⁠⁠Business LinkedIn – Brand Lounge
📸 ⁠⁠⁠⁠Business Instagram⁠⁠⁠⁠ – Brand Lounge
▶️ ⁠⁠Business YouTube – Brand Lounge
🌐 ⁠⁠⁠Business Website – Brand Lounge

Where to find me:
📸 IG: ⁠⁠@the.naeem.parvez⁠⁠
📸 IG: ⁠⁠@myfirstbusinesspodcast⁠⁠
💼 ⁠⁠LinkedIn⁠⁠
🖥 ⁠⁠Website


This episode is brought to you by Entrepreneur’s Organization – U.A.E.

EO U.A.E. is a community which provides an effective platform for networking, education, and support to business owners and entrepreneurs in the country.

Established in 1997, the organization currently has 119 members from a wide range of industries, including technology, healthcare, oil & gas, real estate, hospitality, jewelry, communications, logistics, travel, and more.

With an economy that changes on a dime, it can be hard to know what your next move should be. That’s where EO comes in with their support.

Being a member of EO UAE provides access to:
-workshops
-social events
-learning opportunities
-networking
-learning from experts in different types of field

The organization also offers a mentorship program that pairs members with experienced business leaders who can provide guidance and support as they grow their businesses.

So if you are a business owner, tired of taking on your challenges all alone and are looking for unique networking opportunities along with structured support through accountability groups and mentors, this community is for you.

To learn more on how to become a member, visit https://eodubai.com/ or reach out to EO UAE Administrator admin@eodubai.com.


Details about the EO membership:
https://eodubai.com/member-benefits-new/apply-for-membership-new/

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